When Borders announced it would liquidate its remaining 400 stores earlier this summer, it was no surprise that it would hurt the book industry. But what some may not have realized is that it also hurts magazines.
As you may recall, there are walls of newsstands filled with magazines inside both Borders and Barnes and Noble. I can remember a number of Friday nights spent with my friends in high school, just flipping through magazines at our local bookstore. We read all the juicy, gossipy ones our parents wouldn’t let us subscribe to.
But among those newsstands are lesser-known magazines — ones like Mother Jones, Witches and Pagans, and Crone. They’re smaller publications that don’t get the popular placement in supermarket checkout lines like People or Cosmopolitan.
According to this article by The News Frontier, with Borders going out of business, these smaller publications are suffering. And they don’t have many other options, as Alysia Santo explains:
She says Borders’ closing leaves her at a huge loss because there are very few outlets interested in stocking magazines which are specifically aimed at “pagans, witches, and goddess worshippers.” “I’m not checkout stand material,” says Niven. “People aren’t necessarily going to want to see a magazine about witches next to their gum.”
Add to that the financial burden of the magazines that don’t get sold before Borders closes, and these publications are already halfway out the door. Now they’re relying almost solely on subscribers.
It’s a sad time for the little guys. Will they ever come out on top?