In the past, the ongoing bookstore battle always featured the same two players: Borders and Barnes and Noble. Now that Borders has closed its doors, a new storefront will be filling in: Books-A-Million.
According to this article by the L.A. Times, the Alabama-based chain is set to replace 14 of the Borders storefronts throughout the country, including those located in Wisconsin, Iowa, and South Dakota.
In all honesty, it doesn’t sound as though Books-A-Million will be all that different from what Borders did and what Barnes and Noble is still doing. According to this article by the Rapid City Journal, it will still be the home to a number of books, a line of e-books for the Nook, and it will have a coffee shop inside, called Joe Muggs.
It’s good to hear that the Border storefronts won’t go to waste completely. But I do wonder how Books-A-Million will be able to withstand the economic hardship that Borders suffered. If it’s the same thing as Borders was, how does it stand to profit? I’m also curious to know if more Books-A-Million stores will open down the road, if it does well.