Book Sales Soar During Holiday Season

This holiday season, there were two factors that had bookstore owners concerned: the popularity of e-books and a poor economy. Most expected abysmal sales of print books.

But according to this article by the New York Times, they were wrong. Book sales are up this year from last year. In most cases, stores have seen a 10-30% rise in sales, and that includes independent bookstores and Barnes and Noble.

The closing of Borders likely had something to do with it. Or as I like to think, maybe people are better appreciating physical books now that e-books are taking over. But while November and December sales are up, bookstore owners are concerned about what the dull post-holiday season will bring, as this one explains in the article.

Sales are up 15 percent from last year at Next Chapter Bookshop in Mequon, Wis., the store’s owner, Lanora Hurley, said, speculating that she may have been helped by the closing of a Borders store about seven miles away.

“We’re just going gangbusters and having a great time,” Ms. Hurley said, adding cautiously that she was concerned that it would not last. “I have to say, I’m worried about January. Everybody’s going to open their electronic device for Christmas.”

Hurley has a point. As much as people purchase books this year, they’re also purchasing e-readers. But I think this is all working toward a better future for the book industry. It certainly proves that the industry is alive and well. And apparently entering a new age.

It seems that this year’s holiday bestsellers aren’t fiction books. Nonfiction is leading the way with the Steve Jobs biography, memoirs by the likes of Diane Keaton and Gabrielle Giffords, and political books.

Of course, this is a somewhat natural holiday shopping spike. But could it also mean the Renaissance of the book?

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