Hunger Games Movie Marketing Boosts Book Sales

People are getting hungry for The Hunger Games (See what I did there?) The movie version of the bestselling book is still two months away from debuting in theaters, but the hype has convinced people to crack open the book.

According to this article by The New York Times, circulation of the series — including The Hunger Games, Catching Fire, and Mockingjay — has more than doubled since the summer. That’s when production on the first movie began. At that point, only 9.6 million book in the series were in circulation in the U.S. But now, that number has climbed to about 23 million copies.

With help from the movie’s production company, Lionsgate, people are getting excited, as Brooks Barnes and Julie Bosman explain.

Tim Palen, the studio’s chief marketing officer, started adding kindling soon after, slowly doling out images of the characters — including Jennifer Lawrence as the young heroine, Katniss Everdeen — and sneak-peek film footage to MTV…The first full-length trailer made its debut on Nov. 18 (with “The Twilight Saga: Breaking Dawn — Part 1”), igniting Facebook and the blogosphere.

Scholastic officials say this isn’t all Lionsgate’s gates doing. The holiday gift-giving season and word-of-mouth also contributed to the spike in sales. Either way, there’s still more to come. Scholastic will release special movie tie-in version of the books February 3rd, which is sure to improve sales further.

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2 Comments

Filed under Movie vs. Book, News Articles

2 responses to “Hunger Games Movie Marketing Boosts Book Sales

  1. It’s definitely positive marketing—it makes me eager to read the books in time for the movies. I haven’t felt this excited about book-to-film adaptations since Harry Potter!

  2. I really can’t wait for these films. Loved the books!

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