Archie Comics Makes Bold Digital Move

Just as e-books are rapidly growing in popularity, so are digital sales of comic books. Just last week, Archie Comics became the first to offer digital copies of its comic books on the company’s Facebook page.

According to this article by Huffington Post, it’s the largest publisher to add their Facebook fans to their digital sales plan. Archie Comics will work with Graphicly to provide the digital copies. Archie is now being touted as one of the more forward thinking comic book companies. This digital move is considered a bold one.

Archie Comics already offers digital copies of its new comic books to readers the day the comics are released. The company’s Archie Comics app has been downloaded 4 million times. They’re also the first to offer Spanish-speaking copies of their comic books. Co-CEO Jon Goldwater explains toHuffPo why this move is such a big deal.

Facebook has been a huge source of fan interaction, feedback and energy. The ability to merge that with our significant digital output is really a no-brainer. No company with our level of reach on Facebook has done this. It’s in the numbers. Having the chance to make our Facebook page a place for fans to not only learn about the company’s news and initiatives but also to sample our titles and build a collection right on Facebook. It’s really a major move toward connecting the potential reader to the product. We make it easy and hopefully create a new, lasting part of our fanbase.

Goldwater explains that once you like the Archie Facebook page, you can click “Comics” and start reading the first few pages of a title. If you’re so inclined, you have the option to purchase the comic book. It seems like a relatively simple process. It blows my mind how little I know about the comic book world, but it IS kind of amazing to imagine a world where you can log onto Facebook and buy whatever digital copy of a book or comic book you want — instead of having to go to Amazon or Barnes and Noble.

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