Grand Central Publishing Launches E-Book Only Romance Imprint

We all know that e-book sales are on the rise, thanks to their convenience and mobility. But did you know that a large part of the e-book craze comes from romance e-books? Because women are embarrassed to buy romance novels, buying e-book versions allows them to download the guilty pleasure books without anyone knowing.

Now Grand Central Publishing is taking advantage of that. The company announced last month it would start a new leg of the company, specifically for romance novels that would be published as e-books only, not print books. According to this article by The New York Times, the new branch, called Forever Yours, will publish two to four romance e-books each month. This could be a huge boom for the company, as Julie Bosman explains.

According to the Romance Writers of America, which compiles statistics on the habits of romance readers, one-third of romance book buyers are currently reading e-books — a number that is higher than the industry average.

Forever Yours releases its first batch of romance e-books this month.

Advertisements

1 Comment

Filed under News Articles

One response to “Grand Central Publishing Launches E-Book Only Romance Imprint

  1. Pingback: The Next Big Trilogy Is Getting Everyone Hot and Bothered | Lara's Book Club

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s