We all know that e-book sales are on the rise, thanks to their convenience and mobility. But did you know that a large part of the e-book craze comes from romance e-books? Because women are embarrassed to buy romance novels, buying e-book versions allows them to download the guilty pleasure books without anyone knowing.
Now Grand Central Publishing is taking advantage of that. The company announced last month it would start a new leg of the company, specifically for romance novels that would be published as e-books only, not print books. According to this article by The New York Times, the new branch, called Forever Yours, will publish two to four romance e-books each month. This could be a huge boom for the company, as Julie Bosman explains.
According to the Romance Writers of America, which compiles statistics on the habits of romance readers, one-third of romance book buyers are currently reading e-books — a number that is higher than the industry average.
Forever Yours releases its first batch of romance e-books this month.