According to The New York Times, the announcement makes the Nook the first e-reader to offer a backlight. It’s a huge advantage for Barnes & Noble over Amazon, particularly because most people do their reading in bed and because people have to turn the light on themselves, as Julie Bosman explains.
But William J. Lynch Jr., the chief executive of Barnes & Noble, the nation’s largest bookstore chain, said the new device could be seen as two e-readers in one. The glowing back screen can be activated with the press of a button, but when it is not in use, the e-reader functions as a standard E Ink device, which is easier to read in sunlight than a tablet like the iPad with an LCD display.
That’s not to say other companies haven’t had the same idea. Amazon is hoping to release their version of a backlit Kindle later this year. Plus, the Kindle is still much more widely known than the Nook. But anyone who does their research on e-readers will quickly learn about the Nook’s new capabilities, and I think it can only stand to improve their sales.
The new Nook is called Nook Simple Touch with Glowlight and costs $139. Preorders are available right now. Shipping will begin in May.