B&N Closing More Stores, Giving Away Nooks

Disappointing sales and the fall of the bookstore are contributing to the closure of more Barnes and Noble locations. And this week in particular, there are signs that Barnes and Noble is perhaps doing even worse than we thought.

According to this blog post from Melville House Books, sales from this past holiday season absolutely plummeted — an 11% decrease in store sales and a 12.6% decline in Nook sales. Ultimately, hundreds of Barnes and Noble stores closed across the country throughout the holiday season. Most frightening about these closures is that most of them happened in large cities, like Los Angeles, Philadelphia, and Washington D.C.

And yet, it gets worse. According to Huffington Post, this week through March 30th, the chain store is giving away the Nook Simple Touch for free with every purchase of the Nook HD+, reporting that its Nook business saw a steep 26% decline in sales in its holiday quarter.

Apparently, as color tablets rise in popularity, the desire for a Nook Simple Touch (a black-and-white standard e-reader) has diminished.

So what does this all mean for Barnes and Noble? One thing’s for sure. It doesn’t look good.

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