Daily Deals Boosting E-Book Sales

Everyone loves a good sale, and in the case of e-books, this doesn’t apply just to readers; it also applies to authors.

According to The New York Times, one-day deals that e-book sites like Amazon and Barnes and Noble offer have resulted in huge sale boosts for authors. Any book is subjected to becoming a daily deal — usually those that are years old or that have never reached bestseller status. It’s easier to offer sales like these with e-books, which don’t have a sticker price attached to them. Publishers can change the prices frequently from $14.99 to $9.99 to $1.99.

When people see those $1.99 offers — for one day only!! — they’re more inclined to buy a copy; not only is it cheap, but it’s also easy to download, as Julie Bosman explains.

[Amazon vice president for Kindle content] Mr. Grandinetti said one book, “1,000 Recordings to Hear Before You Die,” was selling, on average, less than one e-book a day on Amazon. After it was listed as a Kindle Daily Deal last year, it sold 10,000 copies in less than 24 hours.

Some titles have tripled that number: on a single day in December, nearly 30,000 people snapped up digital copies of “Under the Dome,” by Stephen King, a novel originally published in 2009 by Scribner. For publishers and authors, having a book chosen by a retailer as a daily deal can be like winning the lottery, an instant windfall of sales and exposure.

The success of the those one-day deals often boosts sales for the next couple days or weeks as well or encourages readers to read other books by the same author. Web sites that track the deals from online stores have also popped up, making it even easier for readers to find the best sales.

So what does this all mean? Hopefully it means the book business is alive and well, despite the ongoing closure of brick and mortar stores…

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