Expanding the digital library on your Kindle just got a whole lot cheaper. Amazon announced a new service this week called Kindle Matchbook.
According to Entertainment Weekly, people looking to buy e-books for their Kindle that they’ve already bought in print can now do it through Amazon for a discounted price. Amazon Matchbook applies to any print book a customer has bought from Amazon since 1995, when Amazon first started. Matchbook will allow customers to check their purchase history to see what they’ve bought and buy the books in e-book form for $2.99 (some are even free), rather than paying full-price for the books they already own.
The program is set to launch next month. Amazon spokespeople say it will have 10,000 e-books available for discounted prices.
On a personal note, I think this is a great idea. I’ve always thought it was bad business to have to buy two copies of the same book if you want it on your e-reader. I wondering how long it will take for Barnes & Noble to come up with a similar plan for its Nook?