‘Today’ To Start Its Own Book Club

Though Oprah Winfrey resurrected her famous Oprah’s Book Club last year with Oprah’s Book Club 2.0, producers at NBC still felt TV viewers throughout the country were lacking in the book club department. Hence, the new Today book club.

According to The New York Times, it’s part of The Today Show‘s attempt to revive and substantiate the show, adding something Good Morning America doesn’t have. The Today book club will feature roughly one book a month, and will air interviews with the books’ authors during the morning show. The books will feature stickers, so they’ll be easily recognized as a Today Show pick.

Oprah’s Book Club brought a lot of success to the publishing industry — most of her selected books skyrocketed to bestsellers — and to Oprah herself. Publishers, authors, and the staff at Today are hoping to mirror that success with the new book club. The only problem — Oprah had Oprah to help boost the sales. People listened to her. Today doesn’t have that one person to make people listen. Either way, books and authors are starting to, once again, get the media coverage they’ve been lacking for so long.

According to the L.A. Times, the blogging site Tumblr is following suit, starting its own book club.

1 Comment

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One response to “‘Today’ To Start Its Own Book Club

  1. I like the concept. I have to say though that Oprah’s book club worked because it was Oprah, and she brought her strong views on books to popularize them. If Today just picks the latest newsworthy book, then I don’t think it will make much difference.

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