Literary Prose on Chipotle Cups

I don’t know about you, but I typically think of Starbucks when I think of fast-food joints that sell or use products with noteworthy prose written on them. Not Chipotle. But thanks to author Jonathan Safran Foer (Extremely Loud and Incredibly Close), that all has changed.

According to Entertainment Weekly, the author got involved with the fast-food Mexican restaurant when he complained of being bored, explaining in an email to Chipotle’s CEO that there was nothing to read when he ate there. Apparently a famous author complaining via email to the CEO of a company is rather impactful. The CEO and Foer worked together and enlisted authors, writers, and comedians including Toni Morrison, Malcolm Gladwell, George Saunders, Judd Apatow, Sarah Silverman, and Bill Hader to contribute stories, essays, and other pieces — all of which have been printed on cups in Chipotle.

Foer told Vanity Fair that “what interested me is 800,000 Americans of extremely diverse backgrounds having access to good writing. A lot of those people don’t have access to libraries, or bookstores. Something felt very democratic and good about this.”

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1 Comment

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One response to “Literary Prose on Chipotle Cups

  1. Yes the new campaign is innovative, but check this out: Chipotle Mexican Grill’s new Cultivating Thought campaign forgot to include any of the terrific Mexican American writers writing today! That’s a disappointing move for a company who relies on Mexican inspired cuisine and depends a labor force in the fields and behind the counters and in the kitchen that is in no small part Latino – and no doubt hopes to cultivate a clientele that is Latino as well.

    Chipotle PR people say they asked a number of Latinos to participate and they all declined (right!) but so far we have discovered only one – Junot Diaz. Yes, the Dominican-born Diaz does speak Spanish but the last time we looked the Dominican Republic was not part of Mexico. Just sayin’.

    None of the acclaimed Mexican American authors we queried were approached for this project at all. Not Sandra Cisneros, Gary Soto, Dagoberto Gilb, Luis Alberto Urrea, Benjamin Alire Saenz, Michele Serros, Alex Espinoza, …the list goes on. How is that even possible in 2014? No Hernandez Bros of graphic novel fame? Overlook Lalo Alcaraz who is creating the new FOX animated series “Bordertown”? Gustavo Arellano of “Ask a Mexican” and “Taco USA.” How shortsighted.

    Check out our Facebook page: Cultivating Invisibility: Chipotle’s Missing Mexicans

    https://www.facebook.com/?ref=tn_tnmn#!/pages/Cultivating-Invisibility-Chipotles-Missing-Mexicans/386279018177978?ref_type=bookmark

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