I don’t know about you, but I typically think of Starbucks when I think of fast-food joints that sell or use products with noteworthy prose written on them. Not Chipotle. But thanks to author Jonathan Safran Foer (Extremely Loud and Incredibly Close), that all has changed.
According to Entertainment Weekly, the author got involved with the fast-food Mexican restaurant when he complained of being bored, explaining in an email to Chipotle’s CEO that there was nothing to read when he ate there. Apparently a famous author complaining via email to the CEO of a company is rather impactful. The CEO and Foer worked together and enlisted authors, writers, and comedians including Toni Morrison, Malcolm Gladwell, George Saunders, Judd Apatow, Sarah Silverman, and Bill Hader to contribute stories, essays, and other pieces — all of which have been printed on cups in Chipotle.
Foer told Vanity Fair that “what interested me is 800,000 Americans of extremely diverse backgrounds having access to good writing. A lot of those people don’t have access to libraries, or bookstores. Something felt very democratic and good about this.”