In an attempt to resuscitate its failing e-reader division, Barnes & Noble has decided to split into two companies.
According to Mashable, the company will separate the division for its Nook e-readers into a separate company by the end of the first quarter of 2015. Barnes & Noble CEO Michael Huseby released this statement:
“We believe we are now in a better position to begin in earnest those steps necessary to accomplish a separation of NOOK Media and Barnes & Noble Retail. We have determined that these businesses will have the best chance of optimizing shareholder value if they are capitalized and operated separately.”
Basically, this means he hopes the separate Nook company will be more flexible on its own and therefore acquire more partnerships or even new owners. Microsoft, for example, could theoretically purchase the company. But branching off may have little to no impact on the Nook company. It’s been struggling for years, and has continued to decline in sales revenue, as other e-readers and phone apps compete in the digital market.
Guess we’ll have to wait at least another six months to see what happens.