Ivanka Trump’s book Women Who Work is not the first book she’s written and promoted, but it is the first book she’s written and only been allowed to promote in one place: social media.
According to The New York Times, Trump promised not to promote her career advice book for women through a tour or media appearances. According to a spokeswomen, Trump consulted with the Office of Government Ethics. Because it would be “unethical” to promote something for her own “private gain” in her now public service capacity (as an official, but unpaid government employee in the White House), she can’t promote the book the way an author normally would.
So she’s sticking to social media, taking to Facebook and Instagram to plug the book.
Meanwhile, according to Entertainment Weekly, the book itself is not garnering particularly good reviews.