According to The Wall Street Journal, Amazon — the creator of the Kindle — is working with brick-and-mortar stores and retailers to create a checkout system that uses Kindle tablets. If it’s a go, stores would use the new system as early as this summer. More and more retailers are using handheld devices for checkouts, such as food trucks, Apple, and even Nordstrom.
Amazon officials say retailers would receive Kindle tablets and credit card readers, or receive services from Amazon, such as data analysis.
The plan is still in the works. Nothing is officially set in stone. For now, Amazon is looking to start at small stores, since larger chains generally already use complex, expensive checkout systems.
The real benefit of checking out with a Kindle would be how fast and easy it is to do. But it’s clear than an underlying benefit for Amazon is all the exposure the company itself would get; plus it’s a pretty sneaky way of bringing the Kindle — available online only — into stores.